Park Brochures ◆ Site Bulletins ◆ Trading Cards
Over the years, variously named General
Information Regarding, Circulars of Information, Official Map and Guide,
Rules and Regulations, Guidebooks, Mini-folders, Midi-folders,
Unigrids and simply Park Brochures, besides memories,
probably the number one memento from anyone's park visit is the park
brochure.
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The earliest park brochures were produced annually,
consisting of multi-page booklets which gave a brief introduction to the
park, rates for lodging and transportation services within the park, and
rules and regulations. A "color" map (1 or 2 colors) was eventually
added in the centerfold and more information about the park and its
notable features were added to help expand the park visitor's
understanding and appreciation.
Over the ensuing years park brochure designs evolved
into many different formats. A need to reduce printing costs resulted
in a switch from guidebooks to a smaller pamphlet format, which came in
a variety of sizes and, in time, became more colorful.
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Oregon Caves National Monument brochure from 1952 (first brochure to use the NPS logo)
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Since 1977 the designs of all new brochures (and handbooks) have been
based on the "Unigrid System" format, created by designer Massimo
Vignelli in collaboration with the National Park Service's Harpers Ferry
Center's design staff. A modular grid system for layout of text and
graphics, black bands at the top and bottom of the brochures, and a
standardized typeface (originally Helvetica and Times Roman; now
Frutiger and NPS Rawlinson). Standard map formats complete the
presentation, helping to establish a uniform identity for National Park
Service brochures. The NPS Arrowhead was added to the black band in
1999.
Today, the official park brochures are known for
their reliability, thoroughness, visual appeal, and standard design
elements that contribute to the National Park Service graphic identity.
As park visitation increases and personal services decrease, the onsite
portability of publications gives them a significant role in providing
visitors with interpretive, logistical, and safety information.
Most parks also produce Site Bulletins these handouts
(available at park visitor centers) cover specific topics, including additional
helpful recreational information (camping, hiking, fishing), natural history
(animal checklists, plants, geology) and cultural resources (indigenous
cultures, historic use). Cooperating associations also provide (usually for a
small fee) trail booklets or other handouts, in cooperation with NPS staff, to
augment NPS literature.
Many National Park Service units also have
accompanying Park Handbooks (Historical or Natural History). Most of the older Handbooks are
now online, whereas the newer handbooks are not in the public domain
(due to photograph copyright restrictions).
An excellent collection of maps from many of the Unigrid
brochures can be found at National
Park Maps, along with a complete collection on the official
National
Park Service website. The Library
of Congress hosts a collection of brochures (mostly Unigrids) on their
website (categorized as Maps).
Another educational tool which the National Park
Service produced was a series of trading cards. The Jefferson National
Expansion Historical Association released the first edition of their
National Parks Collection in 1995 (consisting of 100 cards) followed by
a second edition in 1998. The National Park Service's Civil War series
was launched in 2011 at Richmond National Battlefield Park to
commemorate the 150th anniversary of the Civil War. Additional cards
were produced in 2012, expanding to parks beyond the Northeast and
National Capital Regions. In 2014, cards were produced to mark the 50th
anniversary of the Civil Rights Act of 1964, with the collection being
rebranded as Civil War to Civil Rights. A total of 550 cards were
produced for that series. Additional sets were produced by the NPS
Arizona office to commemorate the NPS Centennial (2016), featuring parks
from the Southwest, as well as a set produced by the National Park
Foundation as a fundraiser for the Latino Heritage Fund. Mike Litterst,
NPS public affairs specialist, is credited with coming up with the idea
for NPS-produced trading cards.
A mini-folder brochure for Shenandoah National Park from 1979
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In the Web pages that follow, digital editions of
selected park brochures are available (denoted with a colored caption)
just click on the brochure cover for a PDF version of its
contents. In the case of the Unigrid brochures, the National Park
Service elected to contract with professional illustrators and
photographers to produce the artwork and photographs; these photos and
artwork are not in the public domain (the text is in the
public domain, but the artwork/photos are not). Permission must be
secured directly from the individual copyright owners to reproduce these
copyrighted works. Additionally, most booklets/pamphlets produced by
cooperating associations are cover-only (as they are copyrighted). The
brochure covers represent only a portion of the original artwork.
The brochures contained in these Web pages are
historical in scope and are intended solely for educational
purposes, as well as are accessible for individuals with
disabilities they are not meant as an aid for travel
planning please refer to the official National Park Service website for
current information. The dates under each Unigrid brochure may not
reflect the complete range of years that a particular brochure was
issued (most brochures are simply reprinted every year or two, sometimes
with minor changes, but the different year ranges reflect substantive
changes made to the brochure, such as a new cover, map, or content changes).
A special thanks goes to Greg Miller, Jeff Ohlfs and
Bruce Pape, as well as many others, who have shared their personal
brochures collections; also, thanks to Jeff for sharing his extensive
trading card collection. Their contributions have greatly enhanced this
online collection we are eternally grateful!
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The U.S. Fish and Wildlife Service (USFWS) is a sister agency
of the National Park Service within the Department of the Interior. Established
in 1903, the U.S. Fish and Wildlife Service is entrusted with managing over 560
refuges and 38 wetland management districts, along with 70 National Fish
Hatcheries, seven Fish Technology Centers and nine Fish Health Centers. For
educational purposes, we are also showcasing a collection of National
Wildlife Refuge / National Fish Hatchery brochures/booklets which the USFWS has
produced.
The Bureau of Land Management (BLM) is a sister agency of the
National Park Service within the Department of the Interior. Established in
1946, the Bureau of Land Management manages over 247 million acres of land in
the U.S. For educational purposes, below is a small sampling of
brochures/booklets which the BLM has produced over the years.
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