Park Brochures / Site Bulletins
Over the years, variously named General Information
Regarding, Circulars of Information, Official Map and Guide, Rules and
Regulations, Guidebooks, Mini-folders, and simply Park
Brochures, besides memories, probably the number one memento from
anyone's park visit is the park brochure.
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The earliest park brochures were produced annually,
consisting of multi-page booklets which gave a brief introduction to the
park, rates for lodging and transportation services within the park, and
rules and regulations. A "color" map (1 or 2 colors) was eventually
added in the centerfold and more information about the park and its
notable features were added to help expand the park visitor's
understanding and appreciation.
Over the ensuing years park brochure designs evolved
into many different formats. A need to reduce printing costs resulted
in a switch from guidebooks to a smaller pamphlet format, which came in
a variety of sizes and, in time, became more colorful.
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cover only
Oregon Caves National Monument brochure from 1952 (first brochure to use the NPS logo)
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Since 1977 the designs of all new brochures (and handbooks) have been
based on the "Unigrid System" format, created by designer Massimo
Vignelli in collaboration with the National Park Service's Harpers Ferry
Center's design staff. A modular grid system for layout of text and
graphics, black bands at the top and bottom of the brochures, and a
standardized typeface are the defining features of the Unigrid system.
Standard map formats complete the presentation, helping to establish a
uniform identity for National Park Service brochures.
Today, the official park brochures are known for
their reliability, thoroughness, visual appeal, and standard design
elements that contribute to the National Park Service graphic identity.
As park visitation increases and personal services decrease, the onsite
portability of publications gives them a significant role in providing
visitors with interpretive, logistical, and safety information.
Most parks also produce site bulletins these handouts
(available at park visitor centers) cover specific topics, including additional
helpful recreational information (camping, hiking, fishing), natural history
(bird checklists, plants and animals) and cultural resources (indigenous
cultures, historic use). Cooperating associations also provide (usually for a
small fee) trail booklets or other handouts, in cooperation with NPS staff, to
augment NPS literature.
Many National Park Service units also have
accompanying Park Handbooks (Historical or Natural History). Most of the older Handbooks are
now online, whereas the newer handbooks are not in the public domain
(due to photograph copyright restrictions).
An excellent collection of maps from many of the Unigrid
brochures can be found at National
Park Maps, along with a complete collection on the official
National
Park Service Website. A growing collection of brochures (mostly Unigrids)
can also be found on the Library of Congress Website (categorized as Maps).
Another educational tool which the National Park
Service produced was a series of trading cards. The Jefferson National
Expansion Historical Association released the 1st edition of their
National Parks Collection in 1995 (consisting of 100 cards) followed by
a second edition in 1998. The National Park Service's Civil War series
was launched in 2011 at Richmond National Battlefield Park to
commemorate the 150th anniversary of the Civil War. Additional cards
were produced in 2012, expanding to parks beyond the Northeast and
National Capital Regions. In 2014, cards were produced to mark the 50th
anniversary of the Civil Rights Act of 1964, with the collection being
rebranded as Civil War to Civil Rights. A total of 550 cards were
produced for that series. Additional sets were produced by the NPS
Arizona office to commemorate the NPS Centennial (2016), featuring parks
from the Southwest, as well as a set produced by the National Park
Foundation as a fundraiser for the Latino Heritage Fund. Mike Litterst,
NPS public affairs specialist, is credited with coming up with the idea
for NPS-produced trading cards.
Shenandoah National Park brochure from 1979
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In the Web pages that follow, digital editions
(denoted with a colored caption) include both cover and contents
just click on the brochure cover for a PDF version of its contents.
Most older brochures and selected Unigrids are online. In the case of the
Unigrid brochures, the National Park Service elected to contract with
professional illustrators and photographers to produce the artwork and
photos. Sadly, in most cases due to a lack of funding, the contracts did
not include permission to include electronic display of their
copyrighted works (print-use only). This is the reason why complete
park brochures are generally not online on the National Park Service
website (though as new brochures are being released, electronic rights
are being acquired), and as such, are also not in the public domain (the
text is in the public domain, but the artwork/photos are not). For those
brochures which are available online, permission must be secured from
individual copyright owners to reproduce these copyrighted works.
Additionally, most booklets/pamphlets produced by cooperating
associations are also cover-only (as they are also copyrighted). These
brochure covers represent only a portion of the original artwork.
The brochures contained in these Web pages are
historical in scope and are intended for educational
purposes, as well as are accessible for individuals with
disabilities they are not meant as an aid for travel
planning please refer to the official National Park Service Website for
current information. The dates under each brochure may not reflect the
complete range of years that a particular brochure was issued.
A special thanks goes to Greg Miller and Jeff Ohlfs, as well
as many others, who have shared their personal brochures collections; also
thanks to Jeff for sharing his extensive trading card collection. Their
contributions have greatly enhanced this online collection we are
eternally grateful!
National Park Service |
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The U.S. Fish and Wildlife Service (USFWS) is a sister agency
of the National Park Service within the Department of the Interior. Established
in 1903, the U.S. Fish and Wildlife Service is entrusted with managing over 560
refuges and 38 wetland management districts, along with 70 National Fish
Hatcheries, seven Fish Technology Centers and nine Fish Health Centers. For
educational purposes, we are also showcasing a collection of National
Wildlife Refuge / National Fish Hatchery brochures/booklets which USFWS has
produced.
The Bureau of Land Management (BLM) is a sister agency of the
National Park Service within the Department of the Interior. Established in
1946, the Bureau of Land Management manages over 247 million acres of land in
the U.S. For educational purposes, below is a small sampling of
brochures/booklets which the BLM has produced over the years.
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