SOMETHING SIGNIFICANT Journal Questions: Do you use interpretive theme statements or only when a supervisor asks for one? If you've never developed a product, ask some of your colleagues who have. Do they help? Why or why not?
An Interpretive Theme Statement Creating an interpretive theme statement can be a critical step in the development of an effective interpretive product (See The Interpretive Process Model). An interpretive theme says something significant about the resource by connecting a tangible resource to an intangible meaning. The most compelling and relevant interpretive themes therefore usually the most compelling and relevant interpretive programs link a tangible resource to a universal concept.
Questions Are these interpretive theme statements? Do they link a tangible resource to at least one intangible meaning? Are they potentially powerful theme statements? Do they link a tangible resource to a universal concept? Examples The endangered California condor represents the hope for, and survival of, wild places and species. Fort Matanzas represents a juxtaposition between the global power and wealth of the Spanish Empire and the creativity and determination of local peoples protecting their land. The amazing and strange saguaro is both a barometer of the health of the desert and a fragile victim of human errors. The lost "Cittie of Ralegh" illustrates how a dream does not equal survival. The surrender flags at Appomattox represent both the conflict of war as well as the ideals of both sides. The Macaw Petroglyph at Boca Negra Canyon represents the importance of the bird to the rich ceremonial life of Puebloan peoples, both past and present. Drilling for gas and oil in Padre Island National Seashore represents conflict between progress and preservation. One of the greatest attributes of interpretive theme statements is the architecture they provide an interpretive product. When organizing a program around a theme that links a tangible resource to a universal concept, an interpreter must develop tangible/intangible links into opportunities for connections to resource meanings. Those opportunities must be intentionally sequenced to elaborate the theme's idea. Each opportunity builds on previous opportunities and provides the audience a chance to learn or feel differently. The effect of the arrangement is cumulative and articulates and explores the meaning of the interpretive theme statement.
Journal Questions: Do you intentionally arrange opportunities for connections to meanings or do you primarily rely on chronology or a series of related facts? Give an example. Does your organization of opportunities support your theme statement? Give an example. AN IDEA COHESIVELY DEVELOPED
The following is a transcript of a short interpretive talk. As you read, imagine an interpreter holding and pointing to different parts of an old rifle. The Gun Talk This is a model 1841 Harpers Ferry Percussion Rifle. In the 1840s, it represents the very essence of modern times. It does so for technological reasons. This weapon is made entirely by machine and entirely with interchangeable parts. It loads from the muzzle and is a rifle, meaning there are spiral grooves cut into the barrel that send the ball out with a spiral just like a correctly thrown football which gives the weapon great accuracy. The 1841 Harpers Ferry Percussion Rifle fires with a percussion system, meaning there is no flint and steel, no spark or flash outside the weapon as there was with the preceding flintlock system. The hammer of this rifle strikes a small percussion cap, shaped like Abraham Lincoln's top hat. A bead of explosive located in the top of the brass cap ignites when hit, which begins the process that sends the bullet on its way.
I like to think about the human hands that made this rifle because the weapon also represents modern living. Sometimes I imagine the parlor of a worker. I think of him living with a large family that includes his father. I like to listen to their conversations. In my mind, the father says "Son, you have lost the meaning of 1776. I was a craftsman. I spent eight years of my life working as an apprentice to gain the knowledge and skill needed to make an entire weapon with hand tools. I owned those tools. If I did not like the way I was treated in the factory, I could move away and set up a gun shop anywhere. I had freedom. I controlled my own destiny. I was proud. "But you, son, in your wildest dreams you will never own the machines it takes to make a rifle now. The day the men who own those machines decide they no longer need you, you'll be lost. You are a slave to those machines, not a free man." The son responds, "But I'm making more money than you ever did. Our home is made of brick with smooth plaster walls. The house we lived in before was log, and washed away in the last flood. Our house has carpet, and my daughters go to school. I own books and buy newspapers. You could only afford to buy us things we needed to stay alive. No Father, I understand what 1776 was about and the money that flows out of that gun factory and into my pocket buys more freedom than you could ever afford?' Of course the two never come to understand one another. But this weapon represents their lives and the way they viewed the world. It might represent the clash between the past and the present. We can ponder this rifle, an object made of cold metal and dead wood, and ask how in our own time we respond to their same challenge the conflict between tradition and change? THE GUN TALK BROKEN DOWN
The opportunities for connection to meanings, both emotional and intellectual, presented in the Gun Talk cohesively develop a relevant idea. These opportunities for connection are purposely sequenced to explore the interpretive theme statement. Opportunity
Audiences might recognize and connect with many meanings not listed or described in this analysis of the Gun Talk. Audiences bring their own personalities to any interpretive program or service and make connections in a personal and subjective way. That is to be expected and encouraged. The previous and following strategies for identifying the cohesive development of a relevant idea attempt to describe the interpreter's intent to help audiences make their own connections. Another Way of Looking at It The following is another representation of how the interpretive theme statement provides architecture for the Gun Talk. This visual metaphor illustrates the program's tangible/intangible links, opportunities for connection to meanings, and the sequence of opportunities that cohesively develops the idea articulated in the interpretive theme statement. Key The program begins with a blue-gray horizontal line that represents the information presented in the first sentence a statement of fact. OPPORTUNITY ONE OPPORTUNITY TWO OPPORTUNITY THREE OPPORTUNITY FOUR OPPORTUNITY FIVE THE COHESIVE DEVELOPMENT OF A RELEVANT IDEA OR IDEAS THE GUN TALK GRAPH
EXAMPLE "Tradition and Transformation" Michele Simmons, National Park Service
Though change is constant in human experience, it's rarely embraced. Change can be uncomfortable or frightening whether it is as personal as aging or as cultural as the sudden interaction of two age-old civilizations. The native peoples of Southeast Alaska have dealt with many changes both before and after foreigners first entered their lands. Though the Southeast cultures value long-established tradition and highly formalized protocol, elements of their lifeways provide insight into the nature of change in all life. In fact, the totem poles displayed in Sitka National Historical Park, well-known symbols of Southeast Alaska Indian culture, speak of rebirth following change. The life of a totem pole begins with a particularly difficult form of change death. Carving a pole requires cutting a tree, usually a cedar. Southeast cultures hold that objects in the natural world have their own spirit. Consequently, a tree's life is taken with utmost respect. Songs ring with dignity and speeches praise and thank the tree for its sacrifice. Only then is the tree cut. The tree's death, while it may seem final, is really the beginning of a dramatic transformation. Day by day, a master carver wielding an axe carefully removes chips of wood to coax images of animals, people, and mythical creatures from the tree. The carver is highly paid for his skill. After several months the change is nearly complete. A finely crafted totem pole is ready for placement. The raising and dedication of a new totem pole occasions another dramatic change. Again with much fanfare, ceremony, and protocol, the pole rises in its place. During the ceremony, however, a fundamental transformation occurs. Once dedicated, the pole is no longer an expensive, commissioned object. Rather, it is living totem pole, infused with its own spirit, sometimes represented by a spirit face in the design. When asked how much a particular pole was worth, one modern Tlingit responded, "How can you put a price on a life? It is priceless?" Like the cedar tree, the Southeast Alaska peoples have seen times of change that sometimes appeared dismal. Not long ago, the practice of totem pole carving was in danger of being lost as master carvers died without the opportunity to pass on their skills. Recently, however, there has been a rebirth of the art of totem pole carving as well as many other aspects of Southeast culture. The Southeast Alaska Indian Cultural Center is one organization fostering native arts and providing a place where master craftspeople can teach their skills to the next generation of artisans. Located in the Visitor Center of Sitka National Historical Park, the cultural center also provides an opportunity for visitors to watch, interact with, and be inspired by these local artists. There, master carvers like Tommy Joseph still pass on the craft of totem pole carving, creating new poles that can remind us all that change, even frightening change, can be transforming. What tangibles did the essay use? What icon acted as the vehicle? What intangible meanings were present? Were there any universal concepts? Did the essay have a focus? Was it a cohesively developed idea or ideas? If so, what idea or ideas? Example TANGIBLE ICON INTANGIBLE MEANINGS UNIVERSAL CONCEPT IDEA COHESIVELY DEVELOPED Sample Analysis First and Second Paragraphs The explanation delivery method provides opportunity for insight into the universal concept of change. Few people embrace change, but the totem poles at Sitka help us reflect on it. Third and Fourth Paragraphs Explanation and description delivery methods focus on death through the process of creating a totem pole while a cedar is respectfully sacrificed and a form is carved. Fifth Paragraph Again explanation along with a quote and question provides an opportunity for understanding the spirit or new life inhabiting the totem pole. There is also opportunity for readers to feel inspired, hopeful, and renewed at the cycle of life following death. Sixth and Seventh Paragraphs Explanation again provides the reader with insight regarding how Southeast Alaskan cultures adapted to change and are able to preserve the craft and its meanings. Also, opportunities for inspiration, hope, and renewal are reinforced by tying the craft with analogy to all change and the possibilities for transformation.
Not the Moral of the Story It's important to realize that interpretive theme statements are not take-home messasges. Audiences don't have to parrot the product's interpretive theme statement for the product to successfully convey a meaningful idea or ideas. Because the audience's connections with the meanings of the resource are personal, the idea or ideas they take from a finely crafted interpretive product may vary widely. The product is successful to the degree it helps audience members make connections. RES LOQUITOR Sunni Mercer, National Park Service
Latin Meaning: The thing speaks for itself. Res Loquitor, a term used frequently in law, refers to the intrinsic value of an object as evidence. In art, artists define this phrase as, the point at which the viewer makes a connection with the object, and reaches an understanding or a feeling. It is an ah ha moment for the viewer. When a thing reaches Res ipsa, the hand of the artist or interpreter is no longer important. The object is often so powerful that the creator disappears. The viewer at this point begins a personal dialogue with the object. The great photographer Alfred Steiglitz coined the term equivalence to mean basically the same thing. Here the artist's intent is secondary to the image's ability to evoke a feeling unique for each viewer. What the artist wants to say is important, but ultimate success comes when the viewer connects the message with his or her own experience.
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